Photo filters
Description
Keeping history is one of our strengths; We have hundreds of thousands of photo uploads a day.
With the help of new deep learning technology, we have created a unique and powerful experience for our users that increase photos use.
Goal
Our goal was to provide our users with simple tools for image effects to achieve added value during the Corona period.
KPIβs
Increase conversion
Increase number of photos uploaded
Increase engagement with photos
Marketing viral effect/ Brand awareness
Deep nostalgia
animating faces and allowing users to see the faces of their ancestors in motion
Colorize
Allow users to color their old B&W photos
Photo Enhancer
Machine-learning technology to enhance photos by increasing the resolution of faces that appear in them
Impact
1st place in the US app store and Seventh place on Android
1.5M DAU
7M Animation created
2.5M Shares
8M Downloads
But the most important thing is that we went super viral
Weβre building on this success by adding more critical features: