Education
2010 - 2014
Shenkar College of Engeneering & Design - Tel Aviv
Bachelor of design: Visual Communications / Major: Interactive design
Work experience
2022- Present
Booking.com - Senior Product designer
In my role as the App Home Screen Designer within the core experience area,
I focus on elevating user engagement through the creation of personalized content.
I collaborate extensively across teams, facilitating the effective utilization of our platform to deliver meaningful content.
My approach is rooted in problem-solving, utilizing both quantitative and qualitative data to shape new experiences and ensure the best user journey.
My role extends to horizontal collaboration with various stakeholders to drive cohesive results.
2021 - 2022
Vimeo - Senior Product Designer
Focusing on mobile -native video creation tools.
2017 - 2021
Myheritage - Product Designer
Myheritage is an online genealogy platform.
I am working as a product designer on the native mobile team.
I’m responsible for the whole process from the features ideation collaborate with the product manager,
to the research and the UX/UI process.
My work process includes a design system for two platforms - iOS and Android.
2016 - 2017
HPE - Interactive Designer
HPE software is a Global Information technology company.
I was working as part of a SaaS group on two B2B products for Hpe clients:
An online platform that helps the admins to manage their products.
CRM system for Customer Success Managers.
I was responsible for building a design system with the developers in order to create consistency.
2014 - 2016
Designit - UX UI Designer
Designit is a global strategic design firm.
I worked on ux and ui design for websites, apps
Including banks (Leumi, pepper, Bank Hapoalim), transportation (GM),
cellular companies (CELLCOM) and more.
2013-2014
Checkpoint - UX UI Designer
CheckPoint is a global leading corporation in network security software.
I worked on internal user interfaces and redesigned it from the core.
2010-2013
Novo Nordisk - Graphic Designer
Novo Nordisk (Denmark) is a leading global healthcare/Pharma company.
I worked on managing the company advertising media throughout different platforms (web, print)
including: banners, logos, branding products etc.