While working at MyHeritage, I have the responsibility for designing the mobile native app, working side by side with the product manager and the development team.

I started the research based on a quarterly defined road map and specific features, prior to the design and development phase.

My research process varies; I conduct user testing, user interviews, competitors analysing ,user personas, and user journey.
Following the research results, I continued with sketching and prototyping towards to the design.

I’m also responsible for creating a mobile design system implemented in IOS and Android,
as well as being part of designing the new brand language of the company.