New Photo Gallery

 
 

The problems

  1. Default view is by album, without the option to view all photos

  2. Default album is the “Family Photos” album (61% of all photos are automatically uploaded here), necessitating more user effort to create a new album and add photos from within it

  3. Create New Album and Upload Photos are located within the same CTA, creating a discoverability issue

  4. Missing critical functionalities like:

    • Multi-photo selection

    • Move / copy to another album

    • Search by person

9.png

The goals

Restructure the gallery to let users seamlessly manage their photos, using all of the gallery behaviors they have come to expect from similar products.

KPI’s

  • # of photos uploaded

  • # of new album created

 
 
 

Research phase: Gallery behavior

8.png
 

Solution

To better align with industry standards and expected gallery behavior, I divided the Photos section into 2 tabs: All Photos and Albums. I also created a dynamic grid to display photos in a more engaging composition.

Artboard Copy.png

Exploratory Phase: Album Views

Artboard Copy 2.png
 

Solution: Add Multi-Select and Move/Copy Functionality

Artboard Copy 3.png

Solution: Add Person Search Functionality 

Artboard Copy 4 (1).png
 

Impact

  • 237% Increase in number of new albums created

  • 217% Increase in number of users who created new albums

  • 437% Increase in number of uploaded photos

  • 1027% Increase in number of users who uploaded photos

 

We’re building on this success by adding more critical features: 

 
 
 

   👈🏼 Previous | Next 👉🏼