Research Experience redesign

The problem

• A confusing structure that includes multiple titles, complicated navigation 

• Web view in a native app - doesn’t utilise platform UI and transitions

• Performance issue: long loading time

The challenge

We want to present the user with a researching experience that has the full capabilities of the web feature while combining native performance and the best user experience.

Our goals

• Increase users that perform search out of total active and searches per user

• Increase users conversion from viewer to subscriber

• Create an easy research experience

The Supersearch is another excellent feature to discover more about your family history and it includes 9,732,825,498 historical records from all over the world.
Users can use the basic search form or the advanced collection section.

Quantitative research

The first thing we wanted to do was to understand what causes the users to struggle within the interface, so we did user testing, and these are the users pain points:

• Users struggle to go back to “search all records” mode.

• Clear their collection selection and browse through different collection

• “Clear” button not accessible enough, user’s opted to go to the app home screen and open research again to clear form

The solution

Basic search form

1. We decided to separate the flow into the two worlds - basic form / Advanced and the Collections.

   The user can decide and move easily between the two.

2. New Advanced toggle button, easy to switch

Advanced and specific research by collection

1. All categories open by default

2. New search bar for search in all collections

Sub-category and records

After choosing the category, the user can navigate between the sub-categories,
and see all related records list.

User flow